Alex Cheeseman

Mentors·Alex Cheeseman

Best for: Leadership

Alex Cheeseman

Head of Financial Vertical · Teads

📍 London, England, United Kingdom25+ years experience

About

Alex Cheeseman is a seasoned commercial leader with extensive experience in media strategy and business transformation. He excels in driving growth and reshaping organizations to become market leaders, particularly in challenging market conditions. Known for his ability to identify inefficiencies and align teams around impactful goals, Alex brings clarity and measurable results. His background includes leadership roles across various companies, making him a valuable mentor for those looking to navigate and thrive in dynamic environments.

Areas of Expertise

Media StrategyBusiness TransformationRevenue GrowthTeam AlignmentMarket LeadershipSales StructuringDigital Advertising

Wisdom Shared

The Question

"What does good leadership actually look like in practice?"

"The strongest leaders give away credit. They absorb pressure. They set standards without crushing people. They make the team feel like they are part of something that matters."

The Answer

Good leadership used to look like standing at the front of the room and telling everyone where to march. I don’t think that works anymore. The best leaders I’ve worked with don’t lead through fear, ego, or hierarchy. They lead by making the people around them better. They create clarity. They remove friction. They open doors. They give people enough structure to feel safe, and enough freedom to do the best work of their lives. In practice, good leadership should never be about giving all of the answers. It is about creating the conditions where better answers can emerge from the team. It is knowing when to push and when to protect. When to challenge and when to listen. When someone needs direction, and when they simply need belief. Because, as we all know work is never just work. You are dealing with human beings. People with ambition, fear, pressure, families, grief, confidence issues, private battles, and untapped potential. A good leader understands that performance and humanity are not opposites. In fact, the best performance usually comes when people feel seen, trusted, and supported. The old model of leadership was: “How do I get people to follow me?” The better question now is: “How do I help people become more capable, more confident, and more courageous than they were before?” The strongest leaders give away credit. They absorb pressure. They set standards without crushing people. They make the team feel like they are part of something that matters. And when they get it right, people don’t follow because they have to; they follow because they want to.

Best for these questions

Types of questions Alex is best placed to answer

Leadership & ManagementStrategy & Decision-MakingEntrepreneurshipCreativity & InnovationMental Health & Resilience

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